I've worked in wellness for over a decade — first as a practitioner, then increasingly as the person founders called when the business side needed to catch up with the vision.

My background spans functional training, yoga, somatic practices, breathwork, and retreat design. I've built wellness departments from scratch, designed movement methodologies, structured retreat programs, and trained teams across Portugal, Greece, and beyond.

Over the years, I kept seeing the same pattern: remarkable founders with genuine vision and real passion — who never quite got to enjoy it, because the operational side kept getting in the way. I understand that struggle. Getting started is hard enough without having to figure out the systems alone.